Alison Hammond’s figure-flattering denim dress is on sale for under £50

This Morning’s Alison Hammond has been turning heads with her stylish outfits, and her latest ensemble is no exception. The 49-year-old presenter, known for her vibrant personality and various presenting roles, donned a stunning denim shirt dress on This Morning, which is now on sale for less than £50.

The flattering outfit is from Phase Eight and is currently reduced from its original price of £95. However, fans of the star will have to act fast if they want to copy her style – her PrettyLittleThing polka dot dress from last week’s episode sold out before the show ended.

Alison’s latest outfit choice, the Louella shirt dress, accentuated her curves perfectly and proved once again why she is considered a style icon. Described as “versatile” by the retailer, the dress can be dressed up with heels and statement accessories for a chic daytime look or teamed with trainers and a bomber jacket for a more relaxed vibe.

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Crafted from 100% cotton fabric, the dress features half-sleeves and patch pockets, along with a tie waist that allows you to adjust the fit to suit all body shapes. In addition, it is available in a wide range of sizes from UK8 to UK26.

As we move into the spring season, denim dresses like the Louella are expected to be a significant trend. Some of our top picks include this Crew Neck Midi Shift Dress from Marks and Spencer, £45, while this Finchley Blue Denim Short Sleeve Shirt Dress from Nobody’s Child has a similar design in waist and is now reduced to £68 from £85. .

However, it’s not just denim styles that are trending in May, as shirt dresses are making a big splash too, with this Phase 8 number ticking both boxes. Another Phase Eight dress that caught the attention of ITV viewers is the Mandi Abstract Stripe Shirt Dress, as seen on Lorraine Kelly earlier this week.

Alison has previously donned some fantastic outfits on the show and following her recent weight loss, she’s actually clearing out and selling some of her personal size 26 wardrobe following her impressive weight loss journey. And she’s donating all the proceeds to charity, according to OK.

The This Morning star sold a variety of clothes and will donate all money raised to the British Liver Trust. But if you’re after her Phase Eight denim dress, you can buy it here on sale for under £50.